Welcome to the Make Your Brain Work Community

Members of the Community can access a number of resources relating to specific areas of the Make Your Brain Work book in addition, interviews with a prominent scientist or interesting businessperson. At the end of the month you’ll also receive the ‘Neuroscience in Action’ newsletter with the feature article written by Dr. John Parkinson from Bangor University. You’ll even get a suggestion of how to apply one of the lessons from the book in your every day life.

Interviews include:

Paul Zak

Paul Zak is the author of the brilliant book ‘The Moral Molecule’ and is a genuinely all round lovely guy. Paul is Professor of Economics and Department Chair, as well as the founding Director of the Center for Neuroeconomics Studies at Claremont Graduate University.

In this interview find out:

• The power of oxytocin
• What simple things you can do to increase oxytocin
• Things organizations can do to gain the benefits of oxytocin

James Key Lim

James is the CEO of Delivering Happiness at Work. This is a special organisation that focuses on helping companies use happiness as a business model and “make happy work”.

In this interview find out:

• Why happiness is key to business
• What James thinks about a 21-hour work week
• What the vision is for Delivering Happiness at Work

Tali Sharot

Dr. Tali Sharot is the principle investigator for the affective brain lab at UCL. She is also author of The Optomism Bias.

In this interview find out:

• The wide range of applications of optimism
• The value of expectations
• Why Friday is better than Sunday

John T. Cacioppo

John T. Cacioppo is the co-author of the fascinating and important book ‘<strong>Loneliness</strong>’ where he provides a refreshing insight into human nature. John is the Tiffany and Margaret Blake Distinguished Service Professor at the University of Chicago.

In this interview find out:

• Why people need to understand about loneliness
• What loneliness really is
• How companies can benefit from understanding the implications of loneliness

Elizabeth Loftus

Elizabeth Loftus is an amazing character. Her research is groundbreaking and has changed our fundamental beliefs around memory. She is Distinguished Professor at the University of California, Irvine.

In this interview find out:

• Just how malleable memory is
• How possible it is to ‘plant’ a memory
• Why you need to be aware of how memory works in a professional environment

Garrett Turta

Garrett Turta is the General Manager of Fairmont St Andrews. He made the move in 2010 from Fairmont Alqonquin in St Andrews by-the-Sea, New Brunswick Canada, where he had been general manager since 2008.

In this interview find out:

• How Fairmont hotels inspire their people to live the corporate values
• Why employees love Fairmont
• What a true sense of corporate social responsibility looks like

Edward Taub

Dr. Taub is thoroughly gentlemanly and his research has literally changed people’s lives in profound ways. He is a behavioral neuroscientist on the faculty at the University of Alabama at Birmingham.

In this interview find out:

• What capacity for change your brain really has
• Why neuroplasticity is so important
• The relevance of a ‘transfer package’