Interviews:

Welcome to your ‘Make Your Brain Work’ Community. Here is where we have released our interviews for you to enjoy. We hope they stimulate and challenge you. Please email us with any thoughts or questions after listening to any of the interviews.

Paul Zak

Paul Zak is the author of the brilliant book ‘The Moral Molecule’ and is a genuinely all round lovely guy.

Paul J. Zak is Professor of Economics and Department Chair, as well as the founding Director of the Center for Neuroeconomics Studies at Claremont Graduate University.  Dr. Zak also serves as Professor of Neurology at Loma Linda University Medical Center, and is a Senior Researcher at UCLA. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. Professor Zak is credited with the first published use of the term “neuroeconomics” and has been a vanguard in this new discipline that integrates neuroscience and economics. He organized and administers the first doctoral program in neuroeconomics in the world at Claremont Graduate University. Dr. Zak’s lab discovered in 2004 that an ancient chemical in our brains, oxytocin, allows us to determine who to trust. This knowledge is being used to understand the basis for modern civilizations and modern economies, improve negotiations, and treat patients with neurologic and psychiatric disorders.

To download the interview click the button below to listen or ‘right click’ and select ‘Save Target as…’ or ‘Save Link as…’ to save to your computer

In this interview find out:

  • The power of oxytocin
  • What simple things you can do to increase oxytocin
  • Things organizations can do to gain the benefits of oxytocin

Paul is featured in chapter 15 of Make Your Brain Work:

  • ‘Managing people; managing brains’
  • ‘What people’s brains wished you knew’

This is the chapter that helps you learn what the people who you manage brain’s wished you knew to enable you to get superior results and that in time means a lower staff turnover and more engaged teams. The bonus is a happier, easier existence at work for everyone. Paul has carried out many experiments and illustrates beautifully the importance of trust in the workplace.

James Key Lim

James is the CEO of Delivering Happiness at Work. This is a special organisation that focuses on helping companies use happiness as a business model and “make happy work”.

Delivering Happiness at Work is closely connected to Delivering Happiness, which started as Tony Hsieh’s book explaining his journey with Zappos and is now a whole movement!

 

To download the interview click the button below to listen or ‘right click’ and select ‘Save Target as…’ or ‘Save Link as…’ to save to your computer

In this interview find out:

  • Why happiness is key to business
  • What James thinks about a 21-hour work week
  • What the vision is for Delivering Happiness at Work

Many of the principles that Delivering Happiness at work utilises have grounding in the Zappos culture, which is featured in Chapter 13 of Make Your Brain Work:

  • ‘Leading with your brain switched on’
  • ‘The model that brings cutting edge neuroscience into the world of leadership’

This chapter is about leading people in a way that connects with how their brain actually will respond to reward both leader and followers to enable a whole company to be more successful. The bonus is that everyone is better placed for dealing with change.

James has great insights into creating cultures that work.

Dr. Tali Sharot

Dr. Tali Sharot is the principle investigator for the affective brain lab at UCL. It investigates how affect (the experience of emotion) affects human cognition and behaviour in normal brain function and in affective disorders (such as depression and anxiety). She is also a faculty member of the department of Cognitive Perceptual and Brain Sciences at UCL.

To download the interview click the button below to listen or ‘right click’ and select ‘Save Target as…’ or ‘Save Link as…’ to save to your computer

In this interview find out:

  • The wide range of applications of optimism
  • The value of expectations
  • Why Friday is better than Sunday

Tali features in Chapter 4 of Make Your Brain Work:

  • ‘The challenge of being everything to everyone’
  • ‘The hidden depth and revealed simplicity of time management’

This chapter is about regaining that lost time to increase your productivity and sense of control. We look at strategically how to minimise distractions, achieve your goals more easily and feel great about yourself. The bonus is that you increase your integrity.

Tali’s work helps us understand the fine distinctions we can make that have direct links to our productivity.

 

John T. Cacioppo

John T. Cacioppo is the Tiffany and Margaret Blake Distinguished Service Professor at the University of Chicago. He founded and is Director of the University of Chicago Center for Cognitive and Social Neuroscience and the Director of the Arete Initiative of the Office of the Vice President for Research and National Laboratories at the University of Chicago. He is a member of the Department of Psychology, Department of Psychiatry, and the College and one of the founders of the field of social neuroscience.

Cacioppo obtained a Doctor of Philosophy (Ph.D.) from The Ohio State University in 1977. He has served as the President of the Association for Psychological Science, the Society for Personality and Social Psychology, the Society for Consumer Psychology, and the Society for Psychophysiological Research and is currently the Chair-Elect of the Psychology Section of the American Association for the Advancement of Science. He has been elected as a Fellow in various societies including the American Academy of Arts and Sciences, the Society of Experimental Psychologists, the Society of Experimental Social Psychology, The Royal Society of Arts, and a Distinguished Member of Psi Chi. He is a Fellow of the Association for Psychological Science, and member of the American Psychological Association, American Association for the Advancement of Science, the American Academy of Behavioral Medicine Research, World Innovation Foundation, International Organization of Psychophysiology, Society for Personality and Social Psychology, and the Society of Behavioral Medicine.

To download the interview click the button below to listen or ‘right click’ and select ‘Save Target as…’ or ‘Save Link as…’ to save to your computer

In this interview find out:

  • Why people need to understand about loneliness
  • What loneliness really is
  • How companies can benefit from understanding the implications of loneliness

John features in Chapter 11 of Make Your Brain Work:

  • ‘Leading with your brain switched on’
  • ‘The model that brings cutting edge neuroscience into the world of leadership’

This is the chapter that is about leading people in a way that connects with how their brain actually will respond to reward both leader and followers to enable a whole company to be more successful. The bonus for this chapter is that everyone is better placed for dealing with change.

John’s work helps us understand the fundamentally important concept of loneliness and what we can do about it.

Elizabeth Loftus

Elizabeth is both a Distinguished Professor and an amazing character. Her research is groundbreaking and has changed our fundamental beliefs around memory.

Elizabeth Loftus is Distinguished Professor at the University of California, Irvine. She holds positions in the Departments of Psychology & Social Behavior, and Criminology, Law & Society. And she is Professor of Law. She also has a faculty appointment in the Department of Cognitive Sciences and is a Fellow of the Center for the Neurobiology of Learning and Memory, and was the Founding Director of the Center for Psychology and Law. Formerly, she was Professor of Psychology and Adjunct Professor of Law at the University of Washington, Seattle, where she taught for 29 years.

Loftus received her undergraduate degree in Mathematics and Psychology from UCLA, and her Ph.D. in Psychology from Stanford University. Since then, she has published 22 books and over 500 scientific articles. Her 4th book, Eyewitness Testimony, won a National Media Award (Distinguished Contribution) from the American Psychological Foundation. Her books have been translated into Dutch, French, German, Japanese, Chinese and other foreign languages.

Perhaps one of the most unusual signs of recognition of the impact of Loftus’s research came in a study published by the Review of General Psychology. The study identified the 100 most eminent psychologists of the 20<sup>th</sup> century, and Loftus was #58, and the top ranked woman on the list.

To download the interview click the button below to listen or ‘right click’ and select ‘Save Target as…’ or ‘Save Link as…’ to save to your computer

In this interview find out:

  • Just how malleable memory is
  • How possible it is to ‘plant’ a memory
  • Why you need to be aware of how memory works in a professional environment

Elizabeth features in Chapter 12 of Make Your Brain Work:

  • ‘Appearing competent to others’
  • ‘Understanding how you remember things and others forget things!’

This is where we look at appearing competent to colleagues by utilising your mental capacity efficiently. The bonus is enabling you to support teams to maximise their results.

Elizabeth’s work specifically helps us understand how memory works and how it is more malleable than most of us behave to be the case.

Garrett Turta

Garrett Turta is the General Manager of Fairmont St Andrews. He made the move in 2010 from Fairmont Alqonquin in St Andrews by-the-Sea, New Brunswick Canada, where he had been general manager since 2008.

The 39-year-old brings 16 years of hospitality experience with him to Fairmont St Andrews. He began his career as night manager at Pan Pacific Hotel Vancouver in 1996 before moving to the Fairmont Hotel Vancouver as guest services manager and has since worked at a number of Fairmont properties in his native Canada.

To download the interview click the button below to listen or ‘right click’ and select ‘Save Target as…’ or ‘Save Link as…’ to save to your computer

In this interview find out:

  • How Fairmont hotels inspire their people to live the corporate values
  • Why employees love Fairmont
  • What a true sense of corporate social responsibility looks like

Fairmont feature in Chapter 14 of Make Your Brain Work:

  • ‘Simply authentic sales’
  • ‘Understanding the brain you are selling to; enabling you to be clean and professional’

This chapter explains how to authentically sell what you do in a way that is most efficient because it works directly with the brain meaning you can relax knowing you are behaving with integrity. One of the bonuses is that you build long-term beneficial client relationships.

I’ve always been impressed by the Fairmont chain and so wanted to talk to the General Manager at Fairmont St. Andrews to understand how he thinks they do what they do so elegantly. It is a pleasure to listen to Garrett’s friendly character come across as he explains things simply and insightfully.

Dr. Edward Taub

Dr. Taub is thoroughly gentlemanly and his research has literally changed people’s lives in profound ways.

Dr. Taub is a behavioral neuroscientist on the faculty at the University of Alabama at Birmingham. He is best known for making major breakthroughs in the area of neuroplasticity and discovering/developing constraint-induced movement therapy; a family of techniques which helps the rehabilitation of people who have suffered neurological injuries from a stroke or other cause.

He has been hailed by the American Stroke Association as “at the forefront of a revolution” and the Society for Neuroscience cited Taub’s work as one of top 10 translational Neuroscience accomplishments of the 20th century.

To download the interview click the button below to listen or ‘right click’ and select ‘Save Target as…’ or ‘Save Link as…’ to save to your computer

In this interview find out:

  • What capacity for change your brain really has
  • Why neuroplasticity is so important
  • The relevance of a ‘transfer package’

Dr. Taub is featured in Chapter 5 of Make Your Brain Work:

  • ‘Is a busy brain a clever brain?’
  • ‘How you learn new things and how to optimise that process’

This chapter looks at how to optimise the way you learn new things and enjoy understanding why this actually means having a balanced pleasurable life. The bonus is in enabling you to make more of a difference during your lifetime.

Dr. Taub’s research has enabled people to use their brains to do what we previously thought was impossible.