Make Your Brain Work
The neuroscience-based guide to working smarter – not harder
“Provides us with greater understanding on how the brain works [and] how to make the brain work for each of us”
Stephen M. R. Covey, New York Times and Wall Street Journal bestselling author
Ever feel like no matter how much you do,
it’s never enough?
Do any of these apply to you?
-
-
- You struggle to maintain focus…
- Your to-do list never ends…
- You feel burnt out, but still behind…
- You struggle with motivation…
- You feel like you can’t get ahead, no matter how hard you work…
- You feel like you are fighting against your brain, rather than working with it…
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If so, there is good news: Amy is here to help, with Make Your Brain Work!
What You’ll Learn
Problems |
Solutions |
| Beat distraction | Learn how to regain focus under pressure |
| Build lasting habits | Practical changes that stick |
| Boost creativity | Learn how your brain generates new ideas |
| Reduce burnout | Use neuroscience to reset your energy |
| Make better decisions | Improve clarity and confidence |
| Unlock high performance | Align work with your cognitive rhythms |
About The Author
Amy Brann is a leading neuroscience expert, keynote speaker, and author, known for making complex brain science accessible and applicable. As founder of Synaptic Potential, she has spent over 20 years helping organisations unlock the Whole Brain Potential™ of their people – transforming how teams think, perform, and thrive.
Amy has worked with some of the world’s most recognisable brands – including EY, Christian Louboutin, BNP Paribas, Twinings, and the NHS – equipping them with neuroscience-backed strategies to improve performance, foster innovation, and build healthier, happier, high-performing workplaces.
“When it comes to the field of Neuroscience, Amy is simply the best”
Hodl Whittaker, Tesco
What’s Inside
Real-World Stories That Stick
Real life experiences and learnings from our post-pandemic world
Grounded in the Latest Neuroscience
The new edition brings the very latest in cutting-edge research to life
Whole Brain Potential™ Framework
A new core model to help you think, feel, and perform at your best
More Than Just Stress Relief - True Resilience
Go beyond “self-care tips” - build mental endurance, emotional regulation, and resilience that lasts
Coaching Wisdom Meets Science
Lead, coach, and collaborate in ways that unlock team potential - not just manage it
Refined Tone and Practical Tools
MYBW is packed with actionable tips, self-coaching tools, and insightful experiments
Reimagined for Today’s Challenges
Whether you’re hybrid working, battling burnout, or just trying to stay ahead, discover what your brain really needs to thrive in today’s world
Who This Book is For
Ready to unlock your full potential?
“Available in Paperback and Kindle”
Testimonials
Simon Brown
Global Learning & Development Leader | EY
“As the world gets increasingly complex, ambiguous and fast paced, ‘Make Your Brain Work’ provides an essential set of practical tips, based on scientific research, on how to navigate through and understand what is really going on in our heads!”
Simon Alexander Ong
Keynote Speaker, Executive Coach, Bestselling Author of Energiz
“This book is packed with powerful insights and tools that you can apply immediately to transform your work, life and career. An essential read to strengthen your mental fitness so you’re able to create a more exciting and fulfilling future.”
Terry Hodgetts
Director, Centre for Executive Development, Aston Business School
“Alongside the relentless development of greater competition and speed in business, managers and professionals are having to cope with ever greater demands from smartphones, social networking, and the “always available” demands of modern business life. Amy’s book is a timely and elegant reminder that the key to personal and organisational success begins with knowing one’s self: Amy provides clear insight into the latest developments in neuroscience using accessible stories and examples which will resonate with all readers.”
Stephen M. R. Covey
Author of The New York Times and # 1 Wall Street Journal bestselling book, “The Speed of Trust”, and coauthor of “Smart Trust”
“Make Your Brain Work is an engaging book that is simultaneously filled with insight and application. Amy Brann not only provides us with greater understanding on how the brain works but she also gives us useful tools on how to make the brain work for each of us.”
James Schramko
Founder of SuperFastBusiness.com
“Reading and applying Make Your Brain Work will enhance your ability to succeed in life. Amy Brann has created an easy to read, high impact guide to utilising our most valuable asset. “
Annette Lynch
Success Coach, Olympian and Author
“I love the style of teaching heavy science, applying it to the 3 case studies and then showing how to apply that to real life. This is a great book for sceptics who don’t think one can change, or need more proof or science to convince them. And it’s also fantastic for everyone else to understand at a deeper level how they are in charge of their thinking and their results. Well written and highly recommended read.”
Al Ries
Author, War in the Boardroom
“The most misunderstood organ in the human body is the brain. Amy Brann’s insights will help you think your way to success instead of mindlessly doing the same old things over and over again.”
Ian Watson
Head of Pret Academy
“This book is full of great stuff, like a delicious Pret recipe your brain needs nutritious food and new knowledge to grow”
Louis Lautman
Executive Producer of The YES Movie
“If you are looking to master your life, you must master the use of your brain. Amy Brann has successfully put together today’s easy to read and understand instruction manual for your brain. Read this book, master your brain and master your life.”
Phil Ryan, MBA, CMgr, FCIBs
Managing Director, The Management Centre – The Executive Education Company of Bangor University
“Make your Brain Work is different! It is literally packed to the brim with insights, tools, approaches and techniques that cover a whole spectrum of areas that have helped me. If you want to massively increase your self-awareness, devise strategies for positive change and, as a result, lead a happier and more fulfilled life ~ then I recommend that you read this book.”
Scott Martineau
CEO ConsciousOne.com
“Make Your Brain Work brings neuroscience to life. Explaining how common challenges can be overcome through understanding what is really going on in your brain and the minds of others enables readers to make small changes that can ultimately make life more enjoyable. Easy to read and thoroughly beneficial to implement.”
Nick Green
Managing Partner of Squire Sanders
“Make Your Brain Work was essential bedtime reading for a couple of nights, and I have found the concepts genuinely very interesting and thought provoking, and a challenging read. It really does become a manual for trying to better understand what influences and motivates others, and how these issues need to be better understood and harnessed. It is not often that the concept of “overwhelm” can be introduced into morning discussions of premiership football and office politics but it is now.”
Stay Informed
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© Synaptic Potential 2025
