Make Your Brain Work features a fictitious Coach, Stuart. He has knowledge of how the brain works and uses this in his coaching. He believes that as a Coach, understanding how his client’s brains work enables him to best serve them.

Throughout the book we see Stuart use his insights into how the structure and chemicals of the brain work to help his clients be more efficient, effective and productive. MYBW gives Coaches a taster of the neuroscientific research that can enrich the quality of their work and the results their clients get.

Professional Coaches who want to know more about the fascinating fields of neuroscience, behavioural neuroscience, cognitive neuroscience, neuroleadership and the applications they have to the discipline of coaching then we recommend Neuroscience For Coaches.